Free listings
Get more products into Google free listings
Unpaid Shopping placement is earned with data quality, not budget.
Free listings put your products in front of shoppers without a click cost, and eligibility is decided almost entirely by how complete and how accurate your product data is. Webshop Vitals shows which products qualify today, which are being held back, and precisely what each held back product is missing.
Free scan, no credit card, results in minutes.
Website Readiness
Example score from a real scan
The problem
Eligibility is quiet by design
Nothing tells you that a product missed a free listing. There is no error and no notification, only an absence. Products with thin data simply never appear, and the gap between a catalogue that earns organic placement and one that does not is usually a handful of attributes.
- Organic Shopping impressions far below your catalogue size
- A few products carrying almost all the free traffic
- No visibility into which items are eligible at all
- Strong sellers that never appear in Shopping tabs
What we check
Inside the google free listings optimization
Every check below runs on your real store and reports findings you can act on, with the affected products named.
Destination eligibility
Which products are approved for free listings, which are limited and which are excluded entirely.
Blocking attributes
The specific fields that stand between a held back product and eligibility.
Data completeness score
How complete each product record is compared with what the destination expects.
Landing page agreement
Whether your page backs up the claims in the feed, since crawlability decides trust.
Category coverage
Whether whole categories are underrepresented, which points at a template rather than a product.
Use this as your own checklist
0 of 5How it works
Three steps from question to answer
No plugin to install, no code to add, and nothing to change on your store.
- 1
Read destination status
Free listing eligibility is pulled per product from your account.
- 2
Match against your pages
Each product is tied back to the page it came from so the fix has an address.
- 3
List what is missing
Held back products are grouped by the attribute they are waiting on.
The report
What this check looks like in your dashboard
Findings land next to the score they moved and the products they affect, so a result always has somewhere to go next.
Website Readiness
89out of 100
- Product structured data30% 76
- Crawlability20% 97
- Product content20% 98
- Trust and merchant info15% 87
- AI commerce readiness15% 96
Products
Sorted by data quality| Product | Quality | Status |
|---|---|---|
3D & Collagen Snow Solution SKU ISOV-3DC-01 | 100 | Approved |
pH Balance Cleansing Cream SKU CORTHE-PH-08 | 80 | Limited |
Anti-Wrinkle Eye Mask SKU not set | 55 | Disapproved |
Holy Grow Lash Serum SKU BLOSSCO-LS-02 | 100 | Approved |
Since your last scan
- 7
- Issues fixed
- 2
- New issues
- 1
- Returned
- +4
- Readiness
Structured data returned on 24 products after a theme update. Caught the same day.
What you get
What changes after the first scan
Concrete outputs, not a grade with no next step.
- A clear count of eligible, limited and excluded products
- The exact attribute blocking each held back item
- Category level patterns that reveal template gaps
- A path to organic placement that does not require ad budget
Questions
Google Free Listings Optimization questions, answered
The things merchants ask before they run their first scan.
The placement costs nothing per click. What it costs is data quality. Google decides eligibility from the completeness and accuracy of your product information, so the work is in the catalogue rather than in a bid.
Keep reading
Related checks
Shopping Ads Diagnostics
Line up impressions and clicks against product health to find unreachable products.
Product Data Quality Score
Score every product on completeness, specificity and uniqueness of its data.
Google Merchant Center Audit
Read every account and product issue Google reports, grouped by root cause.
See where your store actually stands
Run a free scan and get a prioritised report of what to fix first, with the affected products named.
No credit card needed for the free scan.