Shopify
Shopify store audit for Google Shopping
Shopify handles the basics well, which makes the remaining gaps easy to miss.
Shopify gives you a solid default, and defaults are exactly where problems hide. Variant structure, identifier coverage and app generated markup are the areas where otherwise healthy Shopify stores lose visibility. Webshop Vitals audits the rendered storefront, so apps and theme customisations are included.
Free scan, no credit card, results in minutes.
- High1 store
We could not find a return or refund policy page
No return or refund policy page was reachable from the homepage or at the conventional URLs we checked.
TRUST_RETURNS_MISSING - High11 products
Products are missing a product identifier
Branded items without a GTIN or MPN are limited by Google rather than disapproved, so the loss is invisible.
PD_IDENTIFIER_MISSING - Medium24 products
Shipping information is not machine readable
Delivery details appear in page text only, so they cannot be surfaced in results.
SD_SHIPPING_INFO_MISSING
Example findings, shown with the rule codes the product reports.and 2 more in the full report
The problem
Good defaults are not complete defaults
The platform emits reasonable markup for a simple product. Catalogues are not simple. Variants, bundles, preorders and apps that inject their own markup all sit outside the default path, and that is where the gaps appear.
- Variants competing against each other rather than grouping
- Identifier fields left empty across whole collections
- Apps adding markup that conflicts with the theme
- Sale prices that do not carry into structured data
What we check
Inside the shopify google shopping audit
Every check below runs on your real store and reports findings you can act on, with the affected products named.
Variant grouping
Whether variants declare an item group so they are understood as one product family.
Identifier coverage
Barcode and brand fields checked across the catalogue, including collections that were bulk imported.
App injected markup
Additional Product entities added by apps, and whether they agree with the theme.
Sale price carry through
Whether a discounted price reaches structured data or only the visible page.
Collection page structure
Whether category pages help discovery or dilute it.
Use this as your own checklist
0 of 5How it works
Three steps from question to answer
No plugin to install, no code to add, and nothing to change on your store.
- 1
Detect the platform
The audit recognises Shopify and checks the things that platform gets wrong most often.
- 2
Crawl the storefront
Rendered pages, so apps and theme customisations are included in what is measured.
- 3
Report by collection
Findings roll up so a bulk import problem shows as one issue and not four hundred.
The report
What this check looks like in your dashboard
Findings land next to the score they moved and the products they affect, so a result always has somewhere to go next.
Website Readiness
89out of 100
- Product structured data30% 76
- Crawlability20% 97
- Product content20% 98
- Trust and merchant info15% 87
- AI commerce readiness15% 96
Products
Sorted by data quality| Product | Quality | Status |
|---|---|---|
3D & Collagen Snow Solution SKU ISOV-3DC-01 | 100 | Approved |
pH Balance Cleansing Cream SKU CORTHE-PH-08 | 80 | Limited |
Anti-Wrinkle Eye Mask SKU not set | 55 | Disapproved |
Holy Grow Lash Serum SKU BLOSSCO-LS-02 | 100 | Approved |
Since your last scan
- 7
- Issues fixed
- 2
- New issues
- 1
- Returned
- +4
- Readiness
Structured data returned on 24 products after a theme update. Caught the same day.
What you get
What changes after the first scan
Concrete outputs, not a grade with no next step.
- Variant families structured so they stop competing with each other
- Identifier gaps found per collection rather than per product
- App conflicts surfaced before they cause disapprovals
- A clear view of what the storefront actually renders
Questions
Shopify Google Shopping Audit questions, answered
The things merchants ask before they run their first scan.
No. The audit runs from outside your store like a search engine, so there is nothing to install and no permissions to grant to your storefront.
Keep reading
Related checks
Product Feed Audit
Compare what your feed sends against what your product pages actually show.
GTIN, MPN and Brand Checker
Find missing, invalid and inconsistent product identifiers across the catalogue.
Product Structured Data Checker
Validate Product and Offer markup across every product page, not one URL at a time.
See where your store actually stands
Run a free scan and get a prioritised report of what to fix first, with the affected products named.
No credit card needed for the free scan.