Structured data
Product structured data checked across your whole catalogue
Testing one URL proves one URL. Patterns live at catalogue scale.
Google offers a rich results test that checks a single page. That is useful for a spot check and useless for finding the template bug that affects one category. Webshop Vitals validates Product, Offer and related markup on every product page it crawls, then reports the pattern instead of the page.
Free scan, no credit card, results in minutes.
What most product pages publish
- Product name and one image
- No Offer block, so no price is machine readable
- Brand implied by the logo rather than stated
- No shipping or return details in data
The problem
Structured data problems are template problems
Product markup is generated by a theme or a plugin, so when it is wrong it is wrong in the same way on hundreds of pages. Checking a homepage or a single best seller tells you nothing about the category whose template was never updated.
- Rich results that appear for some products and not others
- Markup that validates but carries the wrong values
- Missing Offer blocks on variant pages only
- Structured data that was correct before a theme update
What we check
Inside the product structured data checker
Every check below runs on your real store and reports findings you can act on, with the affected products named.
Product entity completeness
Name, image, description, brand, SKU and identifier fields checked for presence and for type.
Offer validity
Price, currency, availability and price validity checked as a complete Offer rather than as loose fields.
ProductGroup and variants
Whether variant pages describe their relationship, so search engines group them correctly.
Shipping and returns markup
Machine readable delivery and return details, which Google now surfaces directly in results.
Duplicate and conflicting blocks
Pages that emit two different Product entities, usually from a plugin and a theme both trying to help.
Parse failures
Markup that is present but malformed, which search engines silently discard.
Use this as your own checklist
0 of 5How it works
Three steps from question to answer
No plugin to install, no code to add, and nothing to change on your store.
- 1
Crawl product pages
Discovered from your sitemaps and your internal links, including nested sitemap indexes.
- 2
Parse every block
JSON-LD, microdata and RDFa, with malformed blocks reported rather than skipped.
- 3
Report by pattern
Findings show how many products share a problem, so you fix a template once.
The report
What this check looks like in your dashboard
Findings land next to the score they moved and the products they affect, so a result always has somewhere to go next.
Website Readiness
89out of 100
- Product structured data30% 76
- Crawlability20% 97
- Product content20% 98
- Trust and merchant info15% 87
- AI commerce readiness15% 96
Products
Sorted by data quality| Product | Quality | Status |
|---|---|---|
3D & Collagen Snow Solution SKU ISOV-3DC-01 | 100 | Approved |
pH Balance Cleansing Cream SKU CORTHE-PH-08 | 80 | Limited |
Anti-Wrinkle Eye Mask SKU not set | 55 | Disapproved |
Holy Grow Lash Serum SKU BLOSSCO-LS-02 | 100 | Approved |
Since your last scan
- 7
- Issues fixed
- 2
- New issues
- 1
- Returned
- +4
- Readiness
Structured data returned on 24 products after a theme update. Caught the same day.
What you get
What changes after the first scan
Concrete outputs, not a grade with no next step.
- Template level problems found from a pattern across pages
- A copyable example of correct markup for your own product
- Shipping and return fields flagged while competitors still omit them
- Confidence that markup is not silently discarded
Questions
Product Structured Data Checker questions, answered
The things merchants ask before they run their first scan.
It is not required when you submit a feed, but it matters more than most merchants expect. Google crawls your landing page to verify the feed, and complete markup is how free listings, rich results and AI shopping surfaces read your catalogue without a feed at all.
Keep reading
Related checks
Price and Availability Mismatch Checker
Compare price and stock across your feed, your markup and the visible page.
AI Commerce Readiness
Measure whether AI assistants can reach, read and understand your product data.
Product Data Quality Score
Score every product on completeness, specificity and uniqueness of its data.
See where your store actually stands
Run a free scan and get a prioritised report of what to fix first, with the affected products named.
No credit card needed for the free scan.