Product feed
Product feed audit that compares your feed against your real pages
The feed says one thing. Your product page says another. Google believes the page.
Most feed tools check the feed against itself. That catches syntax, not truth. Webshop Vitals crawls your live product pages and compares what a customer sees with what your feed sends, because the disagreement between those two is where disapprovals and lost impressions actually come from.
Free scan, no credit card, results in minutes.
Price agreement check
Visible page
What the customer reads
€ 51,99Structured data
Offer price in your markup
€ 1,00Product feed
What Google holds today
€ 51,99
Markup disagrees with the page. Google can read this as inaccurate data and restrict the listing.
The problem
A valid feed can still be a wrong feed
A feed can pass every syntax check and still describe a catalogue that no longer exists. Prices change on the website and lag in the feed. Items sell out. A plugin update quietly drops the brand attribute from every export. None of that breaks the file, and all of it costs visibility.
- Impressions falling while the feed reports as healthy
- Prices in results that no longer match the website
- Products marked in stock that customers cannot buy
- Attributes that disappeared after a theme or plugin update
What we check
Inside the product feed audit
Every check below runs on your real store and reports findings you can act on, with the affected products named.
Price agreement
The price in your feed, the price in your structured data and the price a customer reads on the page, compared as three separate sources.
Availability agreement
Whether stock status in the feed still matches what the product page says today.
Required attributes
Title, description, image, brand, identifiers, condition and shipping fields, checked for presence and for plausibility.
Title and description quality
Length, duplication across variants, and whether the text carries the words a shopper would search for.
Image reachability
Whether the image a feed points at actually resolves, and whether it is the main product image.
Variant structure
Item group relationships, so variants compete as a family rather than as unrelated products.
Use this as your own checklist
0 of 5How it works
Three steps from question to answer
No plugin to install, no code to add, and nothing to change on your store.
- 1
We crawl your product pages
Real pages, rendered when a page needs JavaScript to show its price.
- 2
We read your feed data
Through Merchant Center, so we compare against the exact records Google holds.
- 3
We report the disagreements
Each mismatch names both values and the page it came from, so nothing needs to be taken on trust.
The report
What this check looks like in your dashboard
Findings land next to the score they moved and the products they affect, so a result always has somewhere to go next.
Website Readiness
89out of 100
- Product structured data30% 76
- Crawlability20% 97
- Product content20% 98
- Trust and merchant info15% 87
- AI commerce readiness15% 96
Products
Sorted by data quality| Product | Quality | Status |
|---|---|---|
3D & Collagen Snow Solution SKU ISOV-3DC-01 | 100 | Approved |
pH Balance Cleansing Cream SKU CORTHE-PH-08 | 80 | Limited |
Anti-Wrinkle Eye Mask SKU not set | 55 | Disapproved |
Holy Grow Lash Serum SKU BLOSSCO-LS-02 | 100 | Approved |
Since your last scan
- 7
- Issues fixed
- 2
- New issues
- 1
- Returned
- +4
- Readiness
Structured data returned on 24 products after a theme update. Caught the same day.
What you get
What changes after the first scan
Concrete outputs, not a grade with no next step.
- Mismatches caught before Google turns them into disapprovals
- One clear source of truth when your feed, your markup and your page disagree
- Attribute gaps listed per product, with the exact field to fill
- A CSV you can hand to whoever maintains the feed
Questions
Product Feed Audit questions, answered
The things merchants ask before they run their first scan.
The page a customer sees. Google compares its own crawl of your landing page against the data you submit, so Webshop Vitals treats the visible page as authoritative and reports the feed and the markup as the things that need to catch up.
Keep reading
Related checks
Price and Availability Mismatch Checker
Compare price and stock across your feed, your markup and the visible page.
Product Data Quality Score
Score every product on completeness, specificity and uniqueness of its data.
GTIN, MPN and Brand Checker
Find missing, invalid and inconsistent product identifiers across the catalogue.
See where your store actually stands
Run a free scan and get a prioritised report of what to fix first, with the affected products named.
No credit card needed for the free scan.