Data quality
Score every product in your catalogue on data quality
Thin product data is the cheapest problem to fix and the easiest to ignore.
Two products can both be approved and only one of them can compete. The difference is the depth of the record behind it. Webshop Vitals scores each product on completeness, specificity and uniqueness, then shows you the weakest records in the catalogue so effort goes where it changes an outcome.
Free scan, no credit card, results in minutes.
Website Readiness
Example score from a real scan
The problem
Approved is not the same as competitive
Approval is a floor, not a goal. A product with a five word title, a manufacturer boilerplate description and no identifier will pass review and then lose every query to a competitor whose record actually describes the item.
- Titles that are shorter than the queries people type
- Descriptions copied identically across a whole range
- Whole categories with no brand or identifier data
- Products that serve rarely and convert attention poorly
What we check
Inside the product data quality score
Every check below runs on your real store and reports findings you can act on, with the affected products named.
Title depth
Length, specificity and whether the title carries brand, model and the attributes shoppers search by.
Description uniqueness
Duplicate and near duplicate text across products, which flattens a whole range.
Attribute coverage
How many of the fields that matter for the category are actually populated.
Identifier presence
Brand, GTIN and MPN, checked together because they are judged together.
Image quality signals
Whether a real product image exists and resolves, and whether extra images are provided.
Per product score
A single number per item so a catalogue of thousands can be sorted worst first.
Use this as your own checklist
0 of 5How it works
Three steps from question to answer
No plugin to install, no code to add, and nothing to change on your store.
- 1
Extract every record
Product data is read from your pages, your markup and your feed where available.
- 2
Score each dimension
Completeness, specificity and uniqueness are scored separately so the weak axis is visible.
- 3
Sort worst first
The catalogue is ordered by opportunity, and exportable so the work can be shared.
The report
What this check looks like in your dashboard
Findings land next to the score they moved and the products they affect, so a result always has somewhere to go next.
Website Readiness
89out of 100
- Product structured data30% 76
- Crawlability20% 97
- Product content20% 98
- Trust and merchant info15% 87
- AI commerce readiness15% 96
Products
Sorted by data quality| Product | Quality | Status |
|---|---|---|
3D & Collagen Snow Solution SKU ISOV-3DC-01 | 100 | Approved |
pH Balance Cleansing Cream SKU CORTHE-PH-08 | 80 | Limited |
Anti-Wrinkle Eye Mask SKU not set | 55 | Disapproved |
Holy Grow Lash Serum SKU BLOSSCO-LS-02 | 100 | Approved |
Since your last scan
- 7
- Issues fixed
- 2
- New issues
- 1
- Returned
- +4
- Readiness
Structured data returned on 24 products after a theme update. Caught the same day.
What you get
What changes after the first scan
Concrete outputs, not a grade with no next step.
- The weakest hundred products in your catalogue, listed worst first
- A concrete list of missing fields per product rather than a vague grade
- Duplicate description clusters that flatten a whole range
- A score you can track upward over time
Questions
Product Data Quality Score questions, answered
The things merchants ask before they run their first scan.
A title that reads like the query. Brand, then the product, then the attributes that distinguish it, such as size, colour, volume or model. The generic advice about keyword stuffing is wrong. Specificity is what matches, and the audit measures specificity rather than length alone.
Keep reading
Related checks
GTIN, MPN and Brand Checker
Find missing, invalid and inconsistent product identifiers across the catalogue.
Product Feed Audit
Compare what your feed sends against what your product pages actually show.
Shopping Ads Diagnostics
Line up impressions and clicks against product health to find unreachable products.
See where your store actually stands
Run a free scan and get a prioritised report of what to fix first, with the affected products named.
No credit card needed for the free scan.